Zapier / Make

Use your API key to authenticate Bowr in Zapier. Trigger: "New Lead Brief created"

Create a free Zapier account

Go to zapier.com and sign up if you haven't already.

Create a new Zap → choose "Webhooks by Zapier" as trigger

Select "Catch Hook" as the trigger event. Zapier will give you a unique webhook URL.

Paste the Zapier webhook URL into Bowr

Copy the URL Zapier gives you and paste it into the "Custom webhook" field above. Click Save.

Send a test and set up your action

Click "Test" above to send a sample lead to Zapier. Once Zapier receives it, map the fields to your action — e.g. add a row to Google Sheets, create a HubSpot contact, or send a Slack message.

Turn on your Zap

Every new lead from Bowr will now automatically trigger your Zap. That's it.

Go to make.com and create a new Scenario

Sign up free at make.com then click "Create a new scenario".

Add a "Webhooks" module as your trigger

Search for "Webhooks" → select "Custom webhook" → click Add → copy the webhook URL Make gives you.

Paste the URL into Bowr and send a test

Paste the Make URL into the webhook field above, save, then click Test. Make will capture the lead structure automatically.

Add your action modules

Connect to Google Sheets, Gmail, CRMs, Slack, or any of Make's 1,000+ app connections. Map the Bowr fields (name, phone, leadScore etc) to your destination.